Why “We’ve Never Done This Before” is the Ultimate Growth Killer
Why “We’ve Never Done This Before” is the Ultimate Growth Killer TLDR; Blindly following legacy rules kills curiosity and stalls innovation. When we defend processes without understanding why they exist, we turn our experts into disengaged box-checkers. This week, we dive into the famous "Five Monkeys Experiment" to break down why "we've never done this before" is a dangerous trap - and how you can build the psychological safety your team needs to dare to do things differently. I was chatting with a colleague the other day, and he shared an interaction that immediately made my stomach drop. He had just pitched a creative approach to solve a nagging issue he and his squad had been battling for months. It was an outside-the-box solution designed to unlock new ways of improving transparency and reducing risk. The response he got from his partners? “We’ve never done this before, so why are we doing it now?” Oof! It’s a phrase that many of us have heard—or perhaps...