From Jira Jockey to Value Creation Mastermind
TLDR; The backlog shouldn't be a list of chores. Move from being a "Jira Jockey" to a Value Mastermind by writing hypotheses instead of recipes. If the entire squad owns the outcome, not just the output, we stop completing tasks and start delivering actual results. Take the Coach's Challenge this week and see how you can help your squad be even better at creating value. If you have been paying attention, you know I have talked about the fact that your "Done" column might be a cemetery for work that doesn't really matter. If we are serious about outcomes over output, the Product Owner and Squad Members must continue to evolve. For too long, we have leaned on the PO role to be our Jira Jockey . They spend their days formatting tickets and reorganizing the backlog to accommodate the most recent urgent request. They make sure there are plenty of stories and tasks to keep everyone busy. This is a waste of talent. Our purpose is ultimately to serve cust...