Outcomes Over Output: Is Your “Done” Column Actually Delivering?
Outcomes Over Output: Is Your “Done” Column Actually Delivering? TLDR; Shipping a feature is just the start of the value cycle, not the end. If we want to move from being "doers of work" to solvers of problems, we have to stop talking about what we’re building and start talking about the metrics we intend to move. In a recent post , we looked at how a Sprint Goal acts as the "Why" that prevents your team from becoming a random ticket-processing machine. Along those lines, here's something for the value-driven leader to consider: We are often very efficient at building things that don't matter. We spend our energy on the Output (the deployment). But we rarely talk about the specific friction we intend to solve or the measurable "Definition of Success" we expect to see once that work hits the wild. It’s an easy trap to fall into. Deployments are visible, they feel productive, and they let us check a box. But if we aren't careful, w e can bec...